Prima Materia is the essential starting material for the transformative process of alchemy. Alchemy is the blend of scientific inquiry, magic, and philosophy. These elements perfectly represent the intersections of my offerings. My approach blends the science of positive psychology with event expertise and curatorial discernment that creates moments that transcend time and are truly connective, which can often, much like alchemy, only be described as magic.
I came to this unique approach through my lifelong love of beauty and my master’s in positive psychology, which have taught me how the art of design, the art of gathering, and the art of kindness are much more impactful than we often give them credit. These are the arts that Prima Materia practices and shares.
ABOUT OUR FOUNDER
Beth Sheeler is a curator of lifestyle and special moments, known for her extraordinary ability to blend alchemy, connectivity, and visual design into unforgettable experiences. With a Masters in Positive Psychology from the University of Pennsylvania, Beth applies a thoughtful and intentional approach to everything she creates. As her publication,"Guerrilla Altruism: Maximizing Acts of Kindness for Well-Being," suggests these intentional acts shape individual and collective well-being. This is why Beth also weaves in her training as a Mindfulness-Based Stress Reduction (MBSR) teacher, Reiki practitioner, and Veriditas trained Labyrinth Facilitator, for a holistic approach from science to soul that makes an experience like no other.
As the founder of Prima Materia, a experiential curation and design studio dedicated to incredibly special moments that leave a lasting impact, Beth uplifts crafting bespoke experiences that elevate well-being through all the senses.Whether designing intimate gatherings, meaningful celebrations, or transformative environments, Beth’s work reflects her rare talent for weaving together elements that inspire joy, reflection, and connection. This talent has come alive across industries, individuals, and brands, from Alpha-Kilo Cultural Communication Agency, to Holly Finigan's author book launch, to Diageo dinners. No matter the experience the core material for success if the same.
Beyond Prima Materia, Beth is the mind and heart behind Broadlawn Farms, an estate transformed into a hub of inspired living, where thoughtfully crafted products emerge from its rich landscape and heritage. Her deep understanding of aesthetics and emotional connection infuses each creation with a sense of beauty and purpose. As an active community leader, serving board member to the arts, education, and public service, Beth lives the ethos of what is felt deeply in her curation. A devoted mother, Beth’s warmth and authenticity shine through in both her personal and professional life, making her a trusted guide in helping others find beauty in milestone occasions and everyday moments alike.
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